Description
No matter the industry, segmenting your target audience will help you create a focused strategy for your next product/service campaign, product design, or web and mobile application. Creating a user persona allows us to solve our consumer’s needs and wants by digging deeper into their personality traits, lifestyle habits, personal attitudes, beliefs, and general goals and motivations. These characteristics are known and psychographics and behaviouristics.
Use this template to segment your users for projects such as production design, graphic design, web design, UX, and user interface design/prototyping.