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FDL Consulting, Brand Identity + Web Design


I recently designed and developed branding and a website for FDL Consulting (FDLC), which provides HR services for start-ups and small to medium sized organizations. FDL Consulting, provides HR solutions, recruitment services, and support; including interview prep coaching and resume reviews with hands-on and virtual support within the job search process. This project included a full stationery and logo design, alongside a custom web design, using WordPress.

The goal for this design was to create a brand that had a clear message and not over-complex. The website showcases FDL Consulting services and prompts the user to book an appointment for consultation through it’s use of repetitive call-to-actions. As the sole designer and front-end developer on the FDLC project, my role included design research, designing the logo and web design composites, wireframes, mockups, and prototypes using a variety of design applications such as the Adobe XD, Adobe Illustrator, and Adobe InDesign.

I also integrated accessibility features for the FDL Consulting website and added SEO compliant plugins for Google Analytic support. Overall, FDLC is very pleased with their new brand and website. If you are looking for HR services within Toronto and the GTA, feel free to connect with FDLC.


FDL Consulting.


Logo Design, Web Design, Web Development, Responsive Web Design.


Brand Identity, Logo Design, Web Design, Adobe XD, WordPress

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