Typography: Week 2 – Helvetica Movie Quiz

Typography: Week 2 – Helvetica Movie Quiz


 

After seeing the documentary Helvetica in class, answer the following questions by typing your answers in the InDesign document provided:

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1. Which country did Helvetica originate from?

2. What year was Helvetica created and what was it’s original name?

3. Name four designers that appeared in the documentary?

4. Who created the American Airlines logo and in what year?

5. What did Lars Müller mean when he said, “Helvetica is the perfume of the city.”?

6. What type classification does Helvetica fall under?

7. What effect did Helvetica have on advertising and corporate identity during the 1960’s?

8. Give three examples of company branding that use Helvetica.

9. How did this documentary help you form the importance of using type as a visual voice in design?

10. Which typeface did the Haas foundry set out to compete against when designing Helvetica?

 

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38 Comments

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  1. 1
    Nicci

    Hi,

    I have come across your Helvetica quiz via google. (Your site is fantastic!)
    Would it be possible to provide the answers so I can share this with my friends when we watch the movie?

    thanks,
    Nicci

  2. 20
    NOR

    Hi. I’m an art school teacher & teaching design course. Would love to share this with my fellow students.
    Your answer sheets will be much appreciated. Thank you very much

  3. 30
    Camille

    Hello,Google brought me to your site while I was searching for a viewing guide for when I show Helvetica to my high schoolers. I love what I have seen on your site. Could you please email me the answers to the questions as well? Thank you in advance!

  4. 32
    Mary

    I have been planning on showing this movie to my class and came across your page, I was wondering how you introduce typography the first week.

    • 33
      Mark-Anthony

      Hi Mary,

      The first week of Typography is introduced with the anatomy of type. We look at the characteristics of type, the history of type and the differences between Serif typefaces and Sans Serif typefaces.We also discuss the difference between a typeface and a font. Then I get them to do an exercise on how to pair typefaces by giving them a specific company logo and having them match it with an appropriate typeface in order to express typographic voice and tone.

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