I was recently asked to develop an online marketing campaign to promote the client’s new seasonal line of custom sporting apparel. I desig..
After the completion of the first five weeks of the Graphic Design for Print & Web program, my students were asked to develop the first of their three major composite projects of the year. The first one being an advertising campaign that includes developing three unique advertisements that are to be published in a magazine of their choice – based on their intended target market. The students can choose to develop a campaign for a product, service, event or social cause and also had to research the demographics of their target audience.
Their ads were to run in consecutive issues of the same magazine, or in consecutive spreads of one issue, which is known as a “reveal” ad.