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GDPW0912: Composite One – 3 AD Campaigns

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GDPW0912: Composite One – 3 AD Campaigns

After the completion of the first five weeks of the Graphic Design for Print & Web program, my students were asked to develop the first of their three major composite projects of the year. The first one being an advertising campaign that includes developing three unique advertisements that are to be published in a magazine of their choice – based on their intended target market. The students can choose to develop a campaign for a product, service, event or social cause and also had to research the demographics of their target audience.

Their ads were to run in consecutive issues of the same magazine, or in consecutive spreads of one issue, which is known as a “reveal” ad.

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GDPW0912: Illustrator Vector Portraits

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GDPW0912: Illustrator Vector Portraits

As an introductory project to Adobe Illustrator, students were asked to render a representational vector portrait/avatar of their own faces and add an accompanied colour harmony rule to express their personality or expression in the photo.

To do this, students were restricted to using the pen tool, along with basic shapes and solid colour.

The learning outcomes of this assignment included efficient use of layers to organize their drawing, and the mastering of the pen tool – which is probably the single most useful tool for vector drawings available to a graphic designer. As well, students learned how to accurately identify tonal values, colour and shape configurations in this type of representational drawing.

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GDPW0912: Typography Poster Art Projects

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GDPW0912: Typography Poster Art Projects

This year, my Graphic Design for Print & Web students created a general publicity poster for one of three available events that were taking place in the GTA this year. They were to be posted outdoors, in shop windows, construction hoardings, etc. – wherever their target audience may see it and be encouraged to participate and or attend the event. They had the choice between designing a poster for Wordcamp, Nuit Blanche or The Toronto Fringe Festival.

The students were to use their design and typesetting skills for this assignment, while exploring the use of page grids and modular relationships – with particular attention given to proportion, visual hierarchy, texture and tone. They also had to pay attention to the graphic qualities of characters, their form and structure. In addition, they applied contrasting typefaces and qualities of the typeface(s) chosen by means of size, weight, direction and colour.

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